Let me ask you something, when was the last time you marketed yourself? Not your business, not your products, but YOU—the person behind it all. Think about it for a moment.
We spend so much time talking about what our businesses do. We call customers, post updates, run ads, and chase visibility for our companies. But how often do we take a step back and ensure that we are known, liked, and trusted as individuals?
Here’s the truth: You are a brand too. Just like your business, you need to be marketed.
You Are More Than Your Business
If you think about it, your life is like a business. Your character, skills, values, and relationships are your products. But who’s spreading the word about YOU?
Are people aware of the value you bring to their lives? Do they see your light? Or have you been so focused on selling your business that you’ve forgotten to market yourself?
The reality is, people buy into people first. Your customers may love your product, but it’s their trust in YOU that seals the deal. Your friends, family, and community may care about what you do, but they care even more about who you are.
Building Your Relationship Database
Imagine you had a Relationship Database—not for your customers, but for the people who truly matter in your life—friends, mentors, family, and even those who inspire you.
What if you began reaching out to them—not to market your business, but to share you? A quick call to ask, “How are you doing?” or a message to say, “Thank you for being part of my journey.” What would happen if you scheduled time to check in with those who matter most, not for what they can give you, but to show them who you are and what they mean to you?
We’re all so busy building businesses, we forget that we are brands too. The way we treat people, the energy we bring to a room, and the memories we create with those around us—all of this contributes to our personal brand. And just like any brand, if you don’t market it, it won’t grow.
Marketing Yourself for Lasting Impact
I once read that a skill without relationships is just potential, and a product without trust is just an option. But a person who is known, liked, and trusted becomes unforgettable, like Chioma Ifeanyi-Eze.
I always say, “It’s who gets known well and liked most that they trust with big things.” So let me ask you:
- Who knows YOU beyond your business?
- Who knows your heart, your values, your dreams?
- Who feels connected to you because of the effort you’ve made to build and nurture that relationship?
If the answer is “not many,” then it’s time to start marketing you.
I am still the Billionaire Mechanic, and I am the most important product now. I will market myself well, so the right people will invest in me for life.
Share this with a friend and market yourself too.